Derek's role is to identify and establish a world class, fully integrated, idea led, design expertise within the Saatchi & Saatchi group.

With experience from 20 years in Advertising and Design, Derek has been involved with a variety of start-ups and global networks, across all categories.

He brings expertise in brand strategy and storytelling, Idea Visualisation (TM) - a means to bring ideas to life, visual thinking, the creation of brand experiences in retail or corporate environments, event creation and conceptual product design.

Although living in New Zealand, Derek sits on the Worldwide Creative Board and spends a good portion of his time traveling throughout the network, working with Saatchi & Saatchi's clients and people worldwide. In doing so, Derek gets to experience much of the world's best design, practices, creations and activities.

To escape, he enjoys considerable time meandering the high streets of the world, limited time fly fishing in the back waters of New Zealand and not enough time working as a Trustee for the charity trust TYLA, a foundation which helps at risk youth secure greater opportunities, better choices and independence.